“Embracing the Future by Growing the Digital Ecosystem in Indonesia and Deliver Value to Customers”
The rapid growing of cellular network and smartphone adoption in Indonesia has brought new digital behavior and brought many opportunities for the digital ecosystem players, as more people become connected to the Internet through their mobile phone.
As the largest mobile operator that deliver connectivity and digital services to our customers, we have seen how the new services has grown very fast in consumer areas such as social media, games, and entertainment.
Telkomsel has worked with many content partners, publishers, both global and local in driving the new services and distribute it to the right segment, leveraging on our asset and capabilities not only in network coverage and quality but also billing enablement, distribution, marketing and reaching out to the youth and community in various on the ground activities.
We learn that the innovation needs to happen not only in the product itself, but also in the business model, pricing, and how it is communicated and distributed to the relevant segment in the market. End to end user experience is critical and it needs dedicated effort to test and get market feedback continuously.
With the continue expansion of 3G and now 4G, the new landscape of Internet of everything has also been started to rise. Now, there are more applications and ways to connect not only people but also many types of devices and sensors, brings new potential use cases for new value creations to both consumer and enterprises.
In embracing the future growth in this area, Telkomsel has been launched key initiatives and products, focusing in mobile financial services, digital entertainment, IoT based services and digital advertising. It has challenges but the opportunities of value creation are huge, so collaboration with multiple parties along the value chain is imperative.
With more than 150 million customers and growing, Telkomsel continues to work with many of new stakeholders in the adjacent industries, find ways to stimulate the innovation and deliver more values to our customers.
About the Speaker
Almost 20 years engagement with the Telco industry, Marina has been involved in various works including new product development, corporate strategy, and setting new business development for Telkomsel, as the biggest mobile operator in Indonesia. For the last 3 years as VP Digital Lifestyle, she has been handling the digital consumer services, including content, VAS, and the growing space of apps marketplace, music, games, and video.
Now developing a new digital business stream as Vice President Enterprise Digital Services in Telkomsel, the largest mobile operator in Indonesia. Responsible for developing business solution in B2B and B2B2C, in particular to drive the adoption of Internet of Things in improving the productivity and deliver value creation to enterprise.
Very enthusiastic for innovation and the growth of technology for advancing business and enhancing life.